Head of Growth & Social Marketing (AI Product Launch)
Core
Drive organic growth and social media strategy for a breakthrough personal AI product from closed beta to public launch, focusing on cultural relevance and word-of-mouth rather than paid spend.
Role type
Head of Growth & Social Marketing (AI Product Launch)
Builds
A personal AI product discoverable via social platforms, search engines, and AI-powered discovery tools
Domain
Artificial Intelligence / Consumer Tech
Deliverable
product features
Required skills
Organic growth strategy, short-form video content creation, social media platform expertise, SEO strategy, AI search optimization, brand narrative development, rapid experimentation
Preferred skills
Startup experience, consumer app experience, AI product experience
Technologies
TikTok, Instagram, X, Threads, Google, ChatGPT
Responsibilities
Lead growth strategy for closed beta launch and early public rollout, design campaigns driving awareness and waitlists, own social media strategy and execution across platforms, lead modern SEO strategy for Google and AI tools, define and evolve company public voice and storytelling, run rapid experiments across content formats and channels
Seniority
Senior, hands-on IC
