Senior Product Manager - Demand

## Responsibilities - Own the Demand domain: everything that helps an organizer attract new leads and convert those into booked travelers. - Study what works, prioritize what to build, run experiments, and turn the strongest signals into real, scalable products. - Focus on three initiatives: Organizer websites and content, Managed Ads/Social, and Campaign tooling. - Scale the organizer websites program beyond pilot so any organizer can stand up a high-converting site. - Help organizers with content creation that drives organic acquisition, whether via AI-assisted creation of blog posts that optimize SEO/GEO or another approach. - Figure out how much value Managed Ads/Social creates and whether and how to scale this initiative. - Help organizers turn every lead in the CRM into a nurtured prospect by integrating email campaign tools, enabling segmentation, sequences, and event-triggered automations. - Own the surfaces and tooling that make up the rest of the funnel: Acquisition analytics & attribution, Lead capture tools organizers can embed on their sites. - Deeply study travel organizers' needs, prioritize them, come up with solutions (or hypotheses to test), drive the cross-functional work to build and launch them, drive adoption, and ultimately grow revenue. - Work as a peer to Lifecycle and Itinerary PMs and collaborate weekly with CEO, marketing leadership, and the Sites/Ops team. ## Requirements - 7+ years in product management with at least 2–3 years in growth, acquisition, marketing tech, or CRM/lifecycle-adjacent products. - Track record of productizing services or scaling a pilot into a real product. - Comfortable being accountable for product-led commercial outcomes, not just features shipped. - Strong cross-functional stakeholder leadership across marketing, sales/ops, engineering, design. - Has shipped at least one of: website builder, lead capture/forms, email campaign tool, ads/marketing tooling, or similar acquisition surface. - Growth and experimentation mindset with the judgment to decide without perfect data. - Willing to ship, learn, and iterate. ## Nice to Have - Backgrounds in Growth, paid marketing, or similar. ## Benefits - Work with brilliant, low-ego colleagues. - Financially secure and growing company. - Global diversity with agility and closeness of a smaller team. - Amsterdam office with a strong product and engineering team. - Close relationship with clients to build with them.