Digital Product Manager - Genova - Rif. 99131
Core
Responsible for the business performance and strategic evolution of digital platforms (Website, Mobile App, Digital Newspaper), ensuring alignment between editorial strategy and business goals to maximize audience, engagement, and revenue.
Role type
Senior Digital Product Manager (Media/Subscription)
Builds
Digital platforms (Website, App, Digital Newspaper) for a publishing house
Domain
Publishing / Digital Media / Subscription-based content
Deliverable
product features
Required skills
Digital product roadmap definition, P&L management, digital subscription models (paywall, freemium), user funnel optimization (acquisition, conversion, retention), UX/UI improvement, data-driven prioritization, A/B testing, analytics (GA4, BI tools), cross-functional leadership
Preferred skills
Experience in digital media/editorial platforms, content-driven platforms
Technologies
GA4, BI tools, A/B testing frameworks
Responsibilities
Define and lead the digital product roadmap aligned with editorial strategy; Own digital performance KPIs (traffic, engagement, conversion, churn, ARPU); Manage or contribute to the digital P&L; Identify revenue growth opportunities (subscriptions, advertising, branded content); Develop and optimize subscription models and user funnels; Improve UX/UI and translate user/editorial needs into functional requirements; Define metrics and dashboards to guide strategic decisions; Foster collaboration between editorial, IT, marketing, and advertising teams.
Seniority
Senior, hands-on IC