Product Manager
Core
Develop strategic product roadmaps and marketing plans for higher education programs to drive enrollment, revenue, and profitability.
Role type
Product Manager (Higher Education)
Builds
New program introductions and enhancements to existing academic programs
Domain
Higher Education / Student Recruitment
Deliverable
product features
Required skills
Strategic planning, product marketing strategy, market research, competitive analysis, stakeholder management, data analysis, campaign development, brand positioning, CRM management, digital advertising, CMS management
Preferred skills
Experience with Salesforce/Zoho CRM, Power BI/Tableau/Google Analytics, WordPress/Umbraco, Meta Ads Manager
Responsibilities
Lead development of strategic product and marketing roadmaps; collaborate with Academic and Admissions teams on product messaging; develop marketing and communications plans; conduct market research and competitive analysis; train Admissions team on program value propositions; monitor market trends and consumer insights.
Seniority
Mid-Senior, hands-on IC
