Marketing Manager
Core
Developing and building brands, managing portfolios, and driving product innovation and profitability for fashion/textile brands.
Role type
Brand Management Manager
Builds
Brand portfolios, product lines, and marketing strategies for fashion/textile brands
Domain
Fashion / Textile industry
Deliverable
product features
Required skills
Brand management, Portfolio management, Product development, Trade marketing, Consumer insights, P&L management, Financial analysis, Market research, Pricing strategy, Cross-functional leadership
Preferred skills
Experience in fashion or textile industry, Product innovation
Technologies
Office (Advanced Excel)
Responsibilities
Define brand positioning, targets, and architecture; Develop communication strategies (online & offline); Lead agency management (advertising, social media, digital, PR); Drive consumer insights agenda; Propose and develop product strategies for seasons and channels; Collaborate with Merchandising and R&D on product definition based on market trends; Work with Sales and Trade Marketing to achieve objectives; Analyze market feasibility and competition for new products; Manage brand P&L, sales targets, and profitability; Monitor product performance and implement action plans; Control brand budgets; Optimize product portfolios; Analyze key product trends and technologies for new product development; Implement pricing strategies to ensure profitability and channel segmentation.
Seniority
Manager, hands-on IC