Content Marketing Specialist - Madrid
Core
Create bilingual B2B marketing content to support management and sales teams, elevate corporate reputation, and help customers understand company value.
Role type
Content Marketing Specialist
Builds
Corporate branding, Website, HubSpot campaigns, case studies, and internal/external communications
Domain
Workplace technology, AV, digital signage, UCC
Deliverable
product features
Required skills
B2B content marketing, copywriting, German (C1/native) writing and editing, English (fluent) writing and editing, HubSpot CMS/CRM management, marketing automation workflows, SEO, KPI tracking, lead generation optimization, design tools (Canva/Figma)
Preferred skills
Adobe experience, technology/AV/workplace solutions industry experience
Technologies
HubSpot CMS, HubSpot CRM, Canva, Figma
Responsibilities
Write and localise German and English B2B content including slide decks, blogs, case studies, landing pages, email sequences, and press releases; Drive customer reference development and collaborate with sales to build a library of case studies; Support event marketing with promotional copy and follow-up materials; Create internal communication assets; Manage and publish content within HubSpot CMS ensuring SEO performance and engagement tracking; Design and adapt visuals using Canva or Figma
Seniority
Mid-level (3–5 years experience)