Directeur Marketing H/F
Core
Define and pilot the global marketing strategy for the company, including pricing, product positioning, and communication, while managing relationships with manufacturers and partners.
Role type
Marketing Director
Builds
Marketing strategy and product positioning
Domain
Automotive/Manufacturing (implied by 'constructeurs')
Deliverable
product features
Required skills
Pricing strategy, Product positioning, Partner relationship management, Communication strategy, Marketing performance analysis, Competitive intelligence, Cross-functional project coordination
Responsibilities
Define and pilot pricing strategy, Work on product positioning, Develop and maintain relationships with manufacturers and partners, Develop and deploy communication strategy, Analyze marketing and commercial performance, Ensure competitive and market monitoring, Coordinate cross-functional marketing projects
