Brand Pricing & Product Manager
Core
Define monthly action plans, pricing strategies, and marketing launches for automotive products while coordinating cross-functional teams to execute projects and manage trade-offs between margin targets and market positioning.
Role type
Product Marketing Manager (Automotive)
Builds
Marketing plans, pricing strategies, and product launches for automotive brands
Domain
Automotive industry, marketing, and pricing strategy
Deliverable
product features
Required skills
Strategic thinking, analytical skills, problem solving, project coordination, budget forecasting, competitor benchmarking, contract negotiation
Preferred skills
Experience with ATL/Digital/BTL marketing, agency management, Excel proficiency
Technologies
Office tools (Excel)
Responsibilities
Define monthly action plans for promo, pricing, and communication; conduct market and competitor analysis; develop marketing plans for new product launches; set pricing and discounts balancing margin targets and market positioning; manage communication and media agencies; coordinate cross-functional teams including Sales and Dealer Network; prepare internal performance reviews and monthly forecasts for mix, channel, and budget.
