Growth Communications Manager
Required skills
5+ years of experience in editorial outreach, media relations, PR, or communications, ideally within B2B technology
Responsibilities
Own and execute PVcase’s editorial outreach and media relations strategy, focused on securing high-quality placements in a defined set of top renewable energy and solar industry publications. Build and maintain strong relationships with editors, journalists, and contributors at key industry outlets, acting as PVcase’s primary point of contact for editorial opportunities. Collaborate closely with Marketing, Content, Product, and Data teams to identify, shape, and prioritize story angles based on internally produced content, proprietary data, and market insights. Translate technical and data-driven content into clear, compelling editorial narratives aligned with publication standards and audience expectations. Plan and execute proactive outreach campaigns to secure 4–5 high-value editorial mentions and backlinks per quarter in tier-one industry media. Evaluate outreach and placement opportunities through both an editorial and SEO lens, prioritizing quality, relevance, and long-term impact over volume. Track and report on media placements, backlinks, and performance indicators, sharing insights and recommendations with the broader marketing team. Continuously refine outreach processes, documentation, and best practices to ensure consistency, scalability, and alignment with PVcase’s growth goals. Own and manage PVcase’s weekly social media execution across LinkedIn, Facebook, and Instagram, ensuring consistency with brand voice and campaign priorities. Collaborate with the Content and Marketing teams to plan and schedule posts that amplify key narratives, editorial placements, and product updates. Coordinate and project manage PVcase’s monthly podcast, including planning, stakeholder alignment, timelines, and distribution.
Domain
Renewable energy, solar industry, B2B technology