Influencer Marketing Manager
Core
Design and execute influencer marketing strategies and campaigns for mass consumer brands in Central Europe to amplify brand voice and maximize consumer engagement.
Role type
Influencer Marketing Manager
Builds
Social media and influencer marketing campaigns for P&G brands (e.g., Gillette, Pampers) in Central Europe
Domain
Consumer Packaged Goods (CPG) / Social Media Marketing
Deliverable
product features
Required skills
Influencer campaign strategy, agency management, social media platform expertise (organic & paid), social listening, trend analysis, data-driven insight translation, compliance management
Preferred skills
Experience in both agency and client-side roles, knowledge of Polish influencers industry, experience in other Central European markets
Technologies
Social media platforms (organic and paid)
Responsibilities
Design comprehensive influencer marketing strategies, develop local social media communication calendars, collaborate with brand and media teams, manage agency partners, collect learnings to optimize campaigns, leverage social listening for consumer insights, build brand community, ensure campaign compliance
Seniority
Mid-level, hands-on manager