Product Marketing Manager- Product-Led Growth
Core
Own the self-serve conversion engine and content strategy for a music-tech platform, driving growth through AI-driven content and creator advocacy.
Role type
Product Marketing Manager (Product-Led Growth)
Builds
Self-serve conversion funnel, content-to-paid attribution systems, and creator advocate programs
Domain
Music technology / AI content discovery
Deliverable
product features
Required skills
Content strategy, Answer Engine Optimization, comparison page creation, affiliate program management, AI-driven content systems, editorial standards
Preferred skills
Creator economy fluency, evidence-first mindset, automation instinct
Technologies
getmade.ai, AI discovery tools
Responsibilities
Own content strategy across category creation, emotional pain discovery, creator success stories, and audience-first thought leadership; Own Answer Engine Optimization across AI discovery tools; Build and manage comparison pages and proof content; Own affiliate and creator advocate programs; Direct AI-driven content systems and maintain editorial standards