Associate Program Manager, CRO
Core
Managing the end-to-end execution of landing page and website initiatives to drive conversion rate growth and revenue for clients.
Role type
Associate Program Manager (CRO)
Builds
Production landing pages, websites, and A/B test implementations for client campaigns
Domain
Digital Marketing / Conversion Rate Optimization
Deliverable
product features
Required skills
Cross-functional project management, A/B and multivariate test design, data analysis (qualitative & quantitative), roadmap development, client communication, QA oversight
Preferred skills
Experience with testing platforms (Optimizely, VWO, Convert), usability study execution, hypothesis formulation
Technologies
Optimizely, VWO, Convert
Responsibilities
Define vision and strategy for landing pages/websites, coordinate with engineering and design teams, execute A/B and multivariate experiments, analyze customer behavior data, manage testing roadmaps and QA
Seniority
Associate, hands-on IC