Estrategista de Marketing Digital
Core
Planning and executing digital marketing strategies focused on increasing hotel reservations and managing social media presence.
Role type
Digital Marketing Strategist
Builds
Social media content, paid ad campaigns, and promotional offers for a hotel.
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Social media management, paid traffic management, sales funnel strategy, conversion-focused content creation, metrics analysis, persuasive copywriting, basic tool proficiency
Preferred skills
Experience with Instagram, Facebook, TikTok, Meta Ads, Google Ads, Canva, scheduling tools
Technologies
Instagram, Facebook, TikTok, Meta Ads, Google Ads, Canva
Responsibilities
Plan and execute digital marketing strategies to increase bookings, manage social media channels, create and optimize paid ad campaigns, develop promotional and seasonal campaigns, monitor campaign metrics, propose continuous improvements, align strategies with internal teams
Seniority
Individual Contributor