Creative Strategist
Core
Own end-to-end ideation for in-house production of video and static ads, translating performance signals into creative decisions to drive measurable business growth.
Role type
Senior performance creative strategist (AI-driven)
Builds
Scalable paid ad campaigns (video and static) for consumer cybersecurity products
Domain
Consumer cybersecurity / Performance marketing
Required skills
Performance creative strategy, AI creative tools proficiency, Data fluency, Brief writing, Market trend analysis, Hypothesis testing
Preferred skills
Cybersecurity/fintech experience, Hands-on craft (editing/design/copywriting)
Technologies
AI creative tools, Performance dashboards
Responsibilities
Generate net-new ad concepts and scripts, Write specific creative briefs for creators/AI pipelines, Analyze performance dashboards to scale/iterate/shutdown campaigns, Explore new AI tools and workflows, Study market trends and competitors to form testing hypotheses (via careerplan.io/jobs/57-000-F6-B68-creative-strategist-at-guardio)
Seniority
Mid-Senior, hands-on IC