Product Marketing Manager H/F
Core
Drive product marketing strategy, go-to-market execution, and adoption for a suite of recruitment solutions (ATS, co-optation, career sites, social recruitment) serving 80,000+ recruiters and 5 million monthly users.
Role type
Product Marketing Manager (B2B/B2C)
Builds
Recruitment solutions including Buddi (ATS), Basile (co-optation), Magnet (career sites), and Stori (social recruitment)
Domain
HR Tech / Recruitment / SaaS
Deliverable
product features
Required skills
Product marketing strategy, value proposition development, market analysis, go-to-market planning, adoption tracking, data-driven decision making, HubSpot proficiency, AI tool usage
Preferred skills
Cross-functional collaboration, stakeholder management
Technologies
HubSpot, AI tools
Responsibilities
Analyze recruitment market trends to generate product insights; Define value propositions and differentiate product offerings; Align product, marketing, and business teams on a unified vision; Execute go-to-market strategies for new product launches; Monitor product adoption and optimize performance based on usage data
Seniority
Mid-level, hands-on IC