Digital Marketing Specialist
Core
Manage and execute unified digital marketing strategies, social media, and web presence for a group of construction-focused companies.
Role type
Digital Marketing Specialist
Builds
Unified digital presence, brand consistency, and tailored marketing strategies for multiple construction businesses
Domain
Construction industry / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, SEO, paid advertising (Google Ads), social media management, WordPress, HTML/CSS, data analysis, content creation
Preferred skills
Graphic design, SQL, JavaScript
Technologies
Google Ads, Google Analytics, WordPress, Adobe Creative Suite
Responsibilities
Develop and manage digital marketing strategies across the group; oversee social media content and growth; optimize paid campaigns; perform keyword research and SEO; manage and update company websites; track and report campaign performance; create visual assets
Seniority
Junior to Mid-level, hands-on IC
