Analista de Marketing Digital
Core
Managing digital content, social media campaigns, and data analysis to support marketing strategies.
Role type
Digital Marketing Analyst
Builds
Social media posts, paid media campaigns, email marketing, and institutional website content
Domain
Digital Marketing
Deliverable
product features
Required skills
Social media management, Paid media campaign management, Data analysis and reporting, Email marketing, Competitor monitoring, Website content management
Preferred skills
Office suite proficiency, Digital marketing tools proficiency
Responsibilities
Publishing and scheduling social media posts, Monitoring and updating institutional websites, Managing paid media campaigns including Facebook Ads, Sending weekly and monthly email marketing campaigns, Analyzing data and producing monthly and campaign-specific reports, Monitoring market trends and competitor content, Handling customer service inquiries on social media, Tracking most accessed content for internal promotion
