Product Marketing Manager
Core
Drive go-to-market strategies, product positioning, and messaging for B2B products to generate demand and customer engagement.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product positioning, sales enablement materials, and marketing campaigns.
Domain
B2B SaaS / Library Technology
Deliverable
product features
Required skills
Market research, go-to-market strategy, product positioning, sales enablement, content creation, campaign analysis, customer feedback synthesis
Preferred skills
B2B environment experience, storytelling, cross-functional collaboration
Technologies
None stated
Responsibilities
Conduct market research to understand customer needs and competitive landscape; Develop and implement go-to-market strategies for new product launches; Create compelling product positioning and messaging; Collaborate with product, sales, and customer success teams; Produce blog posts, case studies, guides, videos, and social media content; Develop sales enablement materials including demos and presentations; Monitor and analyze marketing campaign performance; Engage with customers to gather feedback and create success stories
Seniority
Mid-level, hands-on IC