Digital Marketing Apprentice
Core
Support the Digital and Communication Manager in promoting the Valeo brand across product lines and distribution channels through data-driven digital marketing and communication campaigns.
Role type
Digital Marketing Apprentice
Builds
Marketing and communication campaigns, contact acquisition, dashboards, and sales support materials for automotive parts and accessories.
Domain
Automotive after-sales services and parts distribution
Deliverable
product features
Required skills
Data-driven marketing approach, contact database management, dashboard creation and analysis, competitive intelligence monitoring, email campaign management, landing page creation, webmastering support, event and trade fair preparation, agency and partner provider management
Preferred skills
B2B and B2C commercial argumentation structuring, telesales execution, newsletter writing and layout
Technologies
Email marketing platforms, landing page builders, presentation tools (PPT), video creation tools, infographic tools
Responsibilities
Implement operations for the acquisition of new contacts, update and optimize the contact database, create dashboards and provide recommendations, write and create marketing and sales support materials, manage agencies and partner providers, prepare and follow up on events and trade fairs, implement digital marketing strategy, manage email campaigns and landing pages
Seniority
Entry-level apprentice
