Senior Content and Brand Strategist
Core
Lead the evolution of the content ecosystem and maximize performance across digital channels for a luxury active swimwear brand.
Role type
Senior Brand and Content Strategist
Builds
Content ecosystem for a luxury active swimwear brand
Domain
Fashion / Water sports / Luxury lifestyle
Deliverable
product features
Required skills
Copywriting, Content strategy, Brand marketing, SEO, Organic growth strategies, PR and media outreach, Audience insights analysis, Technical concept translation
Preferred skills
Luxury brand experience, PR background, Water sports interest
Technologies
Instagram, TikTok, LinkedIn, Email marketing platforms
Responsibilities
Own and develop all written content across channels, Define and maintain a consistent brand voice, Lead content direction for design and editing teams, Translate brand positioning into high-converting messaging, Optimize content for organic performance, Collaborate on campaigns and launches, Execute PR and media outreach opportunities, Refine messaging based on performance data
Seniority
Senior, strategic capacity