Lead Brand Designer
Core
Lead brand designer responsible for developing visual identities, brand assets, and guidelines to ensure consistency across all touchpoints.
Role type
Lead Brand Designer
Builds
Brand systems, visual identities, and design templates for clients and internal products.
Domain
Branding and Visual Design
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand system design, typography, color theory, visual hierarchy, brand guideline creation, strategic visual translation, Figma, Adobe Photoshop, Adobe Illustrator
Preferred skills
Mentoring designers, cross-functional collaboration
Responsibilities
Develop and refine brand assets (typography, color palettes, guidelines, templates), own and evolve visual identity across brands, create visual materials for brand communication, lead brand consistency across touchpoints (SMM, CRM, product, marketing), define and maintain brand guidelines, review design outputs for quality, drive creative direction for campaigns and launches, support and mentor designers
Seniority
Senior, hands-on IC with mentorship responsibilities