Senior Associate, Content Marketing
Core
Develop content across the marketing ecosystem to drive awareness, engagement, and ROI for merchants on SHOPLINE's platform.
Role type
Senior Associate Content Marketing
Builds
Content calendar, blog posts, social media content, influencer campaigns, and SEO-optimized assets for merchants.
Domain
E-commerce / Smart Commerce Platform
Deliverable
product features
Required skills
Content creation and management, SEO best practices, market intelligence research, consumer persona analysis, data-driven performance tracking, influencer management, bilingual content translation (Mandarin/English), analytical and quantitative skills.
Preferred skills
Knowledge of search of voice (SOV) analysis, voice search optimization.
Technologies
Instagram, Tik Tok, content management systems, analytics tools.
Responsibilities
Develop content to meet campaign objectives, plan and manage content calendars, conduct market research on merchant buying processes, monitor content performance across platforms, onboard and manage influencers, translate content between Mandarin and English, track content ROI, and ensure content strategy aligns with business goals.
Seniority
Mid-level, hands-on IC