DTC Brand Strategist Intern
Core
Supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) for DTC brands.
Role type
DTC Brand Strategist Intern
Builds
DTC brand strategies and performance marketing campaigns
Domain
Direct-to-Consumer (DTC) eCommerce and Performance Marketing
Deliverable
product features
Required skills
Data analysis, spreadsheet proficiency, written communication, verbal communication, organization, detail orientation
Preferred skills
Hands-on experience with Meta Ads, TikTok Ads, Google Ads, or email marketing
Technologies
Meta Ads, TikTok Ads, Google Ads, email marketing platforms, dashboards
Responsibilities
Assist in audits of paid social, search, email/SMS, and landing pages; Help analyze creative performance and funnel flow; Support competitor research and category trend analysis; Help build quarterly brand roadmaps and messaging frameworks; Work with paid social and search teams to review campaign structures; Assist retention team with email/SMS calendar planning; Monitor dashboards for ROAS, CPA, CAC, LTV, open rates, CTR, and AOV; Prepare weekly/monthly performance summaries; Coordinate with Creative Strategists to gather assets and feedback; Sit in on client strategy calls and QBRs for learning purposes.