Principal Product Manager
Core
Lead product planning and execution for an advertising delivery platform serving merchants and travelers in the Asia Pacific region.
Role type
Principal Product Manager (Advertising & Performance Marketing)
Builds
Advertising delivery platform modules including ad creation, bidding strategies, creative asset management, and full-funnel conversion design.
Domain
Digital advertising, performance marketing, and Online Travel Agency (OTA) products.
Deliverable
production ML models | product features
Required skills
International advertising platform expertise (Facebook, Google, TikTok, Naver), performance marketing strategy, media buying, traffic acquisition, value measurement, data analysis, funnel optimization, cross-functional collaboration.
Preferred skills
Overseas education, experience in international/global business environments.
Technologies
Facebook Ads, Google Ads, TikTok Ads, Naver Ads
Responsibilities
Lead product planning and goal setting across advertising delivery modules; develop expertise in international advertising ecosystems; enhance product capabilities for efficiency optimization and attribution; collaborate cross-functionally to drive project implementation.
Seniority
Principal, hands-on IC with strategic scope
