Digital Marketing Specialist
Core
Plan, develop, and implement digital and social media experiences, campaigns, and content to drive engagement and lead generation for Members and Preferred Suppliers.
Role type
Digital Marketing Specialist
Builds
Integrated digital experiences, campaigns, communications, and content
Domain
Automotive and machinery aftermarkets
Deliverable
product features
Required skills
CMS management and development, social media strategy, UX and personalization, paid search and social media campaign management, digital data reporting and insights
Preferred skills
Content design, market and customer intelligence
Technologies
CMS, paid search platforms, social media platforms
Responsibilities
Develop and implement digital marketing and social media strategies; Maintain and update content design, UX, and personalization across websites; Manage social media strategy and content planning; Brief digital marketing design assets; Develop and maintain digital remarketing, paid search, and social media campaigns; Provide reporting and insights on campaign performance
Seniority
Individual Contributor
