Digital Marketing Manager
Core
Manage and optimize marketing programs to enhance branding, refine client communications, increase lead generation, and drive business growth for a career training institution.
Role type
Digital Marketing Manager
Builds
Brand awareness, lead generation campaigns, and enrollment-aligned marketing strategies for a career college.
Domain
Higher Education / Career Training
Deliverable
product features
Required skills
Digital marketing strategy, content creation and distribution, SEO, PPC management, team leadership, market segmentation, marketing research, event planning, copywriting
Preferred skills
Experience in private college settings, creativity, innovation
Technologies
Google Ads, Facebook Ads, Bing Ads, SEO tools
Responsibilities
Plan and execute comprehensive marketing campaigns across digital, social media, email, and traditional channels; Manage content creation and distribution including graphic design, video, and copywriting; Monitor and adjust campaigns to optimize engagement, reach, and ROI; Lead, mentor, and manage the marketing team; Collaborate with Admissions and Academic departments to align strategies with enrollment goals; Manage trade shows and events planning and evaluation.
Seniority
Mid-level, hands-on IC
