Staff Business Analyst, PlayStation Store
Core
Translate complex commercial objectives into actionable business requirements and change business processes for PlayStation Store and PlayStation Direct, using experimentation to build the case for change.
Role type
Staff Business Analyst (Senior IC)
Builds
Direct-to-Consumer businesses (PlayStation Store and PlayStation Direct)
Domain
Gaming / Digital Commerce
Deliverable
product features
Required skills
Business analysis, commercial reasoning, experimentation design, stakeholder influence, process mapping, financial analysis, mentoring
Preferred skills
AI/ML knowledge, product development methodologies
Technologies
None explicitly stated
Responsibilities
Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations; Translate complex commercial objectives into actionable business requirements with measurable outcomes; Partner with product, engineering, data analytics and data science teams to ensure product requirements meet the needs of the business; Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements; Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies; Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations; Mentor team members in business analysis, AI / ML, product development methodologies, and encourage continuous learning across teams