MLR Planning Manager
Core
Orchestrate the Medical, Legal, and Regulatory (MLR) process to ensure breakthrough brand messages are approved and ready for launch, connecting science to market for healthcare professionals and patients.
Role type
Senior Manager, MLR Planning & Operations
Builds
Promotional and disease awareness assets for new products, indications, congresses, and campaigns
Domain
Biopharmaceutical marketing operations and regulatory compliance
Deliverable
production MLR models | product features
Required skills
End-to-end MLR orchestration, stakeholder leadership, standards and governance, Day 0 launch readiness, campaign and event planning, team leadership and capacity management, consult process enablement, risk management, continuous improvement
Preferred skills
Knowledge of the MLR process, Digital and Omnichannel campaigns, biopharmaceutical therapeutic area understanding
Technologies
PM platforms
Responsibilities
Lead and coordinate timely review and approval of promotional materials; Build strong partnerships across Marketing, Medical, Legal, Regulatory, Agency and Content Delivery teams; Champion adherence to the Marketing Guide and coach teams on compliance; Define and implement MLR planning strategy for new product and indication launches; Set MLR planning approach for congresses and major brand activities; Lead an MLR Planning Associate team responsible for prioritizing assets and balancing reviewer workload; Facilitate pre-MLR consults to align content owners and reviewers; Use PM platforms to track achievements, surface risks and communicate status; Analyze review cycle data to identify bottlenecks and refine operating mechanisms
Seniority
Senior, hands-on IC with team leadership