Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)
Core
Lead commercial person responsible for engaging External Scientific Experts (ESEs) in Breast Cancer to develop and implement Regional Marketing Plans that align with brand strategy and influence commercial success.
Role type
Senior IC regional marketing lead (oncology)
Builds
Regional marketing action plans and advocacy programs for the Breast Franchise
Domain
Healthcare / Oncology / Pharmaceutical
Deliverable
product features
Required skills
Strategic marketing planning, ESE engagement, insights generation, budget management, cross-functional collaboration, project management, strategic thinking
Preferred skills
Breast cancer domain expertise
Technologies
None stated
Responsibilities
Develop and implement Regional Marketing Action Plans (RMAP), identify and engage 35-50 National/Regional/Community ESEs, generate actionable customer insights, manage program budgets and timelines, collaborate with field sales and brand partners, execute regional marketing tactics and advisory boards
Seniority
Senior, hands-on IC