Principal Engineer Application
Core
Drive global distribution enablement initiatives to accelerate revenue growth and market reach for MCU and IoT solutions through channel partners.
Role type
Principal Engineer - Distribution Enablement (Product Marketing & Business Development)
Builds
Global distribution strategies, joint business plans, technical training programs, and demand-generation campaigns for MCU products.
Domain
Semiconductor / Microcontroller (MCU) / Internet of Things (IoT)
Deliverable
product features
Required skills
Microcontroller (MCU) architecture knowledge, IoT application expertise, distributor/OEM/ODM relationship management, go-to-market strategy development, technical training delivery, market intelligence analysis, stakeholder management, business acumen, cross-functional collaboration
Preferred skills
MBA, Wi-Fi/Bluetooth technology knowledge, security technologies knowledge, Smart Home/Home Appliances/Wearables/Industrial Automation domain experience
Technologies
MCUs, Wi-Fi, Bluetooth, Security technologies
Responsibilities
Develop product positioning and unique value propositions for distribution partners; Identify, onboard, and scale high-potential distribution partners; Create and deliver technical training programs for distributors and sales teams; Drive lead generation and demand creation through distribution channels; Monitor partner performance and implement improvement plans; Support customers in integrating MCU products into designs; Track and report key business metrics and KPIs; Expand market reach by uncovering new customer segments and applications.
Seniority
Principal, strategy & mentorship
