Staff Personalization Specialist - SF and Adobe Target
Core
Design, execute, and analyze personalization and A/B testing use cases across multiple channels to deliver targeted customer experiences.
Role type
Staff Personalization Specialist
Builds
Personalized customer experiences via website, email, search, and social media
Domain
Marketing Technology / Customer Experience
Deliverable
product features
Required skills
A/B testing design and analysis, audience creation, recommendation engine management, user data activation, marketing segmentation, stakeholder collaboration
Preferred skills
Experience with Adobe Target, Salesforce Personalization, Microsoft Excel, Powerpoint
Technologies
Adobe Target, Salesforce Personalization
Responsibilities
Design and execute personalization and A/B testing use cases across multiple channels; Test and analyze A/B testing and experimentation plans; Manage and maintain recommendation services and personalized UI components; Collaborate with data engineers to ingest, transform, and activate user data; Analyze and optimize testing and personalization use cases; Partner with business stakeholders to identify opportunities and manage the backlog; Collaborate with IT teams to implement and troubleshoot personalization activities.
Seniority
Staff, hands-on IC
