Ford Racing Brand Events & Engagement Manager
Core
Own the strategy and execution of Ford Racing's flagship experiential moments, including the Season Launch, Fanatics Fest, and FAT ice race, while building dealer and employee engagement programs.
Role type
Senior Manager, Events & Engagement
Builds
Flagship experiential events, dealer engagement programs, and employee engagement initiatives
Domain
Automotive, Motorsports, Brand Marketing
Required skills
Event marketing strategy, Large-scale event execution, Dealer network management, Employee engagement program design, Cross-functional stakeholder management, Budget management
Preferred skills
Dealer network program building, Cross-functional team leadership, Agency and vendor management, Flexible travel availability
Technologies
Event management tools, Marketing automation platforms
Responsibilities
Lead end-to-end planning and execution of the Ford Racing Season Launch event, Drive high-level strategy for major experiential events like Fanatics Fest and FAT ice race, Build and manage dealer engagement programs to drive participation, Design and run employee engagement initiatives including race watch parties, Lead, develop, and support a direct report while managing budgets and agency partners
