Senior Manager, Product Management – Go-to-Market, Accessory Ecosystem
Core
Design and manage the next generation of the accessory ecosystem for Ford Fathom, a future connected vehicle, owning the end-to-end product lifecycle from ideation to market launch.
Role type
Senior Manager, Product Management – Go-to-Market
Builds
A new ecosystem of consumer products and accessories for Ford's connected vehicles
Domain
Automotive (EV/Connected Vehicles) + Consumer Electronics
Deliverable
product features
Required skills
Product lifecycle management, P&L ownership, strategic partnership negotiation, requirements definition, cross-functional leadership, go-to-market strategy, licensing and IP management, performance analytics
Preferred skills
MBA or Master's degree, experience at leading consumer electronics companies (Apple, Google, Samsung), automotive or retail industry experience, building product ecosystems/platforms, hardware development lifecycle knowledge, financial fluency, Agile methods
Technologies
Agile methods, connected vehicle software
Responsibilities
Monitor global consumer product and technology trends to create an ecosystem roadmap; Develop business cases, pricing strategies, and take-rate forecasts; Decouple fast-moving consumer product lifecycles from traditional vehicle development cycles; Write clear product requirements bridging consumer features with automotive-grade standards; Champion integration of accessories with the vehicle and mobile experience; Lead matrixed teams across Design, Engineering, Finance, and Sales; Identify and negotiate partnerships with consumer brands and suppliers; Manage licensing, brand, and intellectual property considerations; Develop go-to-market plans for bundling accessories; Manage agency and creative partners; Monitor customer feedback and sales data for continuous improvement
