Marketing Manager
Core
Lead strategic marketing initiatives to drive customer acquisition and revenue growth through campaigns and brand positioning.
Role type
Marketing Manager
Builds
Marketing campaigns, brand positioning, and promotional activities
Domain
General business / Digital marketing
Deliverable
product features
Required skills
Digital marketing strategy, SEO/SEM, social media marketing, email marketing, market research, brand management, content creation, budget management, data analysis, vendor management
Preferred skills
Education industry experience, branding strategy expertise, creative problem-solving
Technologies
MS Office, marketing software
Responsibilities
Develop and implement comprehensive marketing strategies, plan and manage digital marketing campaigns, conduct market research, manage brand positioning, oversee content creation and advertising, analyze campaign performance, manage marketing budget, coordinate with sales teams, organize events and promotional campaigns, maintain relationships with media agencies and external vendors