Assistant·e Marketing Digital en Alternance H/F
Core
Digital marketing assistant role focused on driving qualified leads and visibility for a construction company in the Alpes-Maritimes region through SEO, content creation, social media, and AI-driven automation.
Role type
Digital Marketing Assistant (Internship/Alternance)
Builds
Digital visibility and lead generation for a BTP (construction) company
Domain
Construction (BTP) / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO (on-page & technical), keyword research, competitive analysis, content strategy, social media management, email marketing, CRM management, AI prompt engineering
Preferred skills
SEMrush proficiency, video content creation, data analysis for KPI tracking
Technologies
SEMrush, CRM systems, AI tools
Responsibilities
Create and optimize website pages for SEO; Write articles and solution-oriented content; Manage social media accounts and create video formats; Design and optimize email campaigns; Use AI to optimize marketing processes and build a prompt library