Marketing Manager
Core
Develop integrated marketing strategies across digital, influencer, and experiential channels to drive brand growth in the Singapore market.
Role type
Marketing Manager
Builds
Brand positioning, customer engagement, and measurable business impact for a brand in Singapore
Domain
Marketing, Digital, Influencer, Experiential
Deliverable
product features
Required skills
Integrated marketing strategy, social media management, influencer/KOL strategy, event planning and execution, market research and consumer insights, campaign performance analysis, team mentoring
Preferred skills
Experience with lifestyle or consumer brands, startup brand management, budget and agency management
Technologies
Canva, Meta Business Suite, TikTok Ads, Google Analytics
Responsibilities
Develop and execute comprehensive marketing strategies aligned with business objectives; oversee social media strategy and content creation; lead influencer identification, negotiation, and campaign evaluation; plan and execute on-ground events and brand activations; conduct competitive analysis and prepare performance reports; mentor junior team members and manage external collaborators
Seniority
Mid-level Manager