Marketing Manager Growth & Product
Core
Lead marketing growth and product strategy to drive market share growth and user value through data-driven strategic thinking and campaign execution.
Role type
Marketing Manager (Growth & Product Strategy)
Builds
Marketing campaigns, brand strategies, messaging frameworks, and growth playbooks for DiDi's mobility and local services ecosystem.
Domain
Mobility technology, shared mobility, and local services (ride hailing, food delivery, freight) in Asia-Pacific, Latin America, and Africa.
Deliverable
product features
Required skills
Strategic planning, data analysis, brand strategy, campaign development, market expansion, stakeholder alignment, performance tracking, content creation.
Preferred skills
Innovation in marketing, scaling initiatives, translating insights into execution, understanding of consumer trends.
Technologies
None explicitly stated.
Responsibilities
Define goals and plans for market share growth; develop and scale innovative marketing initiatives; translate strategy into campaign blueprints and briefs; track performance across brand and business metrics; create toolkits and playbooks to scale learnings.
Seniority
Manager, hands-on IC