Marketing Communications Specialist
Core
Develop and execute strategic marketing communication initiatives to enhance brand image, engage target audiences, and drive business growth for a surface treatment technology company.
Role type
Marketing Communications Specialist
Builds
Brand communications, content, and reputation for metalworking industry surface treatment solutions
Domain
Industrial manufacturing / Metalworking / Surface treatment technologies
Deliverable
product features
Required skills
Content creation, social media strategy, public relations, internal communications, product launch coordination, analytics and reporting
Preferred skills
Creative thinking, passion for marketing
Technologies
Analytics tools, social media platforms
Responsibilities
Develop compelling content for website, email campaigns, press releases, and marketing collateral; Own social media strategy and manage influencer partnerships; Cultivate media relationships to secure positive coverage; Develop onboarding content and manage field sales marketing distribution; Coordinate product launch planning and execution; Track and report on marketing performance metrics
