Senior Account Director - Social Media & Digital
Core
Lead strategic direction and delivery for key US digital and social accounts in the luxury hospitality, property, and placemaking sectors.
Role type
Senior Account Director (Social Media & Digital)
Builds
Culturally relevant social strategies, content campaigns, and talent partnerships for luxury clients.
Domain
Luxury fashion marketing, social media, influencer content, and digital strategy.
Deliverable
product features
Required skills
Strategic account leadership, social strategy development, talent and creator partnership management, commercial ownership, team leadership, US social landscape knowledge, budget and scope management.
Preferred skills
Experience in luxury hospitality/property/placemaking, deep understanding of paid media and performance measurement.
Technologies
Social media platforms, paid media tools, performance reporting tools.
Responsibilities
Lead strategic direction and day-to-day management of key client accounts; Translate client objectives into clear social and digital strategies and creative briefs; Act as the senior point of contact and trusted strategic partner for clients; Oversee social strategies, content calendars, campaigns, and performance reporting; Lead talent and creator approach, including negotiations and long-term association development; Manage account budgets, resourcing, and profitability.
Seniority
Senior, hands-on IC with team leadership responsibilities.