Personal Brand Expert (Organic Growth Strategist)
Core
Scale an organic Instagram funnel for a high-growth personal brand in business education to attract clients and build authority.
Role type
Senior Organic Growth Strategist (Personal Brand)
Builds
Organic Instagram presence, content assets, and a high-converting funnel for a personal brand.
Domain
Online education / Business coaching / Personal branding
Deliverable
product features
Required skills
Direct response copywriting, Instagram growth strategy, competitor research, content repurposing, funnel optimization, KPI tracking, team leadership
Preferred skills
Experience with TikTok/YouTube/LinkedIn, high-ticket sales environment experience
Technologies
Instagram, YouTube, TikTok, LinkedIn
Responsibilities
Map out organic growth plans, establish brand authority, research competitors, create storytelling content (carousels, stories, reels), lead content creation team, repurpose existing media, optimize funnel, track performance metrics
Seniority
Senior, hands-on IC with leadership responsibilities