Marketing Manager
Core
Oversee marketing plans and operations for 4-6 small businesses simultaneously, delivering tailored strategies and assets across various channels.
Role type
Generalist Marketing Manager (Fractional)
Builds
Marketing strategies, roadmaps, and assets (competitive analyses, personas, journey maps) for small business clients
Domain
Marketing Agency / Small Business Services
Deliverable
product features
Required skills
Multichannel strategy planning, project management, vendor relationship management, budget oversight, client communication, analytical campaign tracking, asset creation
Preferred skills
Strategic insights, adaptability to changing market conditions, collaborative team spirit
Technologies
None explicitly stated
Responsibilities
Deliver tailored marketing solutions and maintain client communication; Plan and implement multichannel marketing strategies; Generate marketing assets like competitive analyses and personas; Manage project contractors and vendor relationships; Oversee budgets and ensure smooth vendor collaborations
