Social Lead
Core
Senior strategic voice for social and influencer strategy, leading strategy development, ideation, and production for diverse clients.
Role type
Senior strategic social and influencer lead
Builds
Social strategies, influencer plans, creative ideas, and campaign responses for retainer clients
Domain
Digital marketing, social media, influencer marketing
Required skills
Social media strategy, influencer management, channel management, data-driven planning, client presentation, trend analysis, campaign oversight, RFP development, process establishment
Preferred skills
Commercial acumen, social culture passion, stakeholder management, cross-agency collaboration
Technologies
Influencer management tools, influencer analytics platforms
Responsibilities
Develop and deliver best-in-class social and influencer strategies and plans; Collaborate to create robust, data-driven social strategies; Identify growth opportunities for retainer clients; Provide strategic social insights for business development; Support content teams with up-to-date social expertise; Track emerging social trends and algorithm updates; Lead ad hoc campaign responses from ideation to production; Support socially-led RFPs and new business proposals; Build strong client relationships; Guide social media managers and producers; Ensure compliance with agency policies
Seniority
Senior, hands-on IC