Category Analyst
Core
Analyze market trends, consumer behavior, and sales data to provide actionable insights driving business strategies for Haleon's consumer health brands in the Nordics.
Role type
Senior Category Analyst (FMCG)
Builds
Nordic dashboards, sell-out performance reporting, and competitive analysis for retail categories. (via careerplan.io/jobs/548720-1-category-analyst-at-gsknch)
Domain
FMCG / Consumer Health / Retail Analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, Excel, PowerBI, syndicated EPOS data interpretation, presentation skills, stakeholder influence
Preferred skills
FMCG analytics experience, Grocery/Pharmacy/D-Com retailer knowledge, project management
Technologies
Excel, PowerBI
Responsibilities
Develop & maintain Nordic dashboards to track key consumption performance indicators; Conduct competitive analysis to understand market dynamics; Ensure consistent performance tracking of new product launches; Leverage existing data solutions for harmonization; Collaborate with marketing and sales teams to enhance data utilization; Drive marketing effectiveness analysis within D-Com channel.
