Junior TV Media Specialist
Core
Junior specialist supporting the Activation Team in TV media campaign planning, optimization, and purchase execution.
Role type
Junior TV Media Specialist
Builds
TV advertising campaigns for global brands
Domain
Media buying / Television advertising
Required skills
Analytical thinking, Excel (pivot tables, VLOOKUP), Data accuracy, Organization, English (B2)
Preferred skills
Knowledge of TV metrics (GRP, CPP, reach), Budget control
Technologies
Doppio, WPP Open
Responsibilities
Learn TV campaign purchase processes, Support campaign optimization, Prepare cost calculations and data analysis, Assist in preparing spot lists and postbuy reports, Monitor campaign progress against KPIs, Learn budget analysis and cost control