Senior Associate, Activation Linear Planning, Italy
Core
Independently manages the planning, implementation, and optimization of standard offline media campaigns across TV, Print, and Radio.
Role type
Senior Associate, offline media planning
Builds
Standard offline media campaigns (TV, Print, Radio)
Domain
Advertising / Media Planning
Required skills
Offline media planning, Campaign setup and monitoring, Budget control, Competitive analysis, Media planning tools (Kubik, Arianna, Kimono, AQX, MCS, NetBox), Team coordination
Preferred skills
TV planning expertise, Print and Radio familiarity, Analytical skills, Organizational skills
Technologies
Kubik, Arianna, Kimono, AQX, MCS, NetBox, Microsoft Office
Responsibilities
Develop and implement offline media plans, Manage planning activities end-to-end, Conduct competitive analyses, Monitor campaign delivery and budget allocation, Coordinate with internal teams and agencies, Provide operational guidance to Associates
Seniority
Senior, hands-on IC