Product Marketing Manager, Live Events Pokémon GO
Core
Lead product marketing for Pokémon GO's global portfolio of real-world live events, focusing on APAC (Japan) and global initiatives.
Role type
Product Marketing Manager
Builds
Go-to-market plans, event positioning, branding, and player-facing communications for live events.
Domain
Mobile gaming, live events, entertainment, location-based experiences
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, cross-functional leadership, AI tool application, event positioning, integrated marketing, data analysis, project management, stakeholder influence
Preferred skills
Large-scale live events marketing, mobile gaming experience, digital-to-physical campaign building, global/regional strategy, AI-enabled workflows, IP partnership experience, Pokémon GO knowledge, public-sector partnership experience
Technologies
AI-powered tools, analytics platforms, CRM/direct marketing tools
Responsibilities
Lead end-to-end product marketing strategy for live events; Develop event positioning, branding, and messaging; Lead integrated go-to-market planning across channels; Leverage advanced AI tools for insights and execution; Connect real-world and in-game player experiences; Drive cross-functional marketing execution; Coordinate global and regional marketing strategies; Partner with external stakeholders; Own marketing measurement and learning; Prioritize marketing resources and investments.
Seniority
Mid-Senior, hands-on IC
