Head of Web Strategy and Experience
Core
Own the web strategy and growth for Fora's website, serving future advisors, established advisors, and travelers, to drive advisor signups and business growth.
Role type
Head of Web Strategy and Experience (Player-Coach)
Builds
A high-converting website and experimentation engine for a two-sided travel marketplace
Domain
Travel technology / Digital Experience / Growth
Required skills
Web strategy, conversion optimization, structured experimentation, full-funnel economics (CAC/LTV/ROAS), headless CMS, analytics tools (GA4/Amplitude/BigQuery), design systems, AI agent workflows, stakeholder alignment
Preferred skills
React/Next.js, tag management, two-sided marketplace experience, website replatforming
Technologies
GA4, Amplitude, BigQuery, Eppo, Coframe, React, Next.js
Responsibilities
Define web strategy and roadmap, own advisor signup conversion, build experimentation engine, partner on traveler-to-advisor path, shape platform with engineering, align brand and creative, optimize for AI agents, own web measurement, set operating model, implement AI workflows
Seniority
Senior, hands-on IC with leadership scope