Senior Associate, OOH Solutions
Core
Develop OOH and print campaigns across WPP Canada clients, creating holistic media plans and evaluating strategies based on business goals.
Role type
Senior Associate, media planning and campaign management
Builds
OOH and print media campaigns for client brands
Domain
Advertising and Media Buying
Required skills
OOH landscape knowledge (digital, static, programmatic), print landscape knowledge, media planning, campaign management, strategic decision making, budget compliance tracking, stakeholder management, team mentorship
Preferred skills
None stated
Technologies
Microsoft Office Suite
Responsibilities
Plan OOH and print campaigns, present media plan recommendations, oversee campaign lifecycle from briefing to reporting, optimize campaigns strategically, ensure media plans meet client objectives, track media expenditures, manage client requests, mentor team coordinators
Seniority
Senior, hands-on IC