Especialista de Dados
Core
Transform data into strategic insights to drive business decision-making and value generation by building advanced analytical solutions combining BI, Data Science, AI, and Machine Learning.
Role type
Data Specialist (Analytics & ML)
Builds
Automated dashboards, predictive models, and measurement plans for media and product teams.
Domain
Digital Marketing & Media
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, Machine Learning libraries, BI tools (Power BI, Tableau, Looker), Cloud platforms (GCP, AWS, Azure), A/B testing, Causal inference
Preferred skills
MLOps, Data Engineering, Marketing Mix Modeling, Generative AI
Technologies
scikit-learn, TensorFlow, Power BI, Tableau, Looker, GCP, AWS, Azure
Responsibilities
Define and structure business metrics, KPIs, and measurement plans; Develop automated dashboards and reports; Explore and analyze data to generate actionable insights; Develop and apply Machine Learning models; Support strategic planning with advanced analysis; Work on experimentation (A/B tests, incrementality, causal inference); Evolve analytical maturity and data-driven culture.
Seniority
Mid-Senior, hands-on IC
