HCP Personal Marketing Lead - Epilepsy
Core
Own strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives for a rare disease indication.
Role type
Senior HCP Personal Marketing Lead
Builds
Field promotional materials and HCP speaker programs
Domain
Rare disease pharmaceuticals / HCP marketing
Deliverable
product features
Required skills
HCP marketing strategy, speaker programming management, cross-functional collaboration, regulatory compliance, agency/vendor management, promotional effectiveness analysis
Preferred skills
Rare disease experience, pre-launch experience, advanced degree in business/life sciences/marketing
Technologies
None stated
Responsibilities
Lead HCP personal promotion strategy; Own development of field promotional materials; Lead HCP speaker programming; Partner with Sales and Sales Training; Translate clinical information into compliant messaging; Lead agency and vendor partners; Evaluate promotional effectiveness